The rebel alliance from…Greenpeace launched a coordinated attack against the Volkswagen Group this morning by airing spoofs of the German firm’s now famous mini Darth Vader commercial, taking over advertising hoardings to install their own banners on billboards located in London and unleashing “eco-storm troopers” to protest on London's Old Street.
Greenpeace went ahead with the attack to draw attention to its concerns over the German company’s ecological record.
The environmental activist group claims that the car giant is “spending millions of Euros every year funding lobby groups who are trying to stop Europe increasing its commitment to greenhouse gas reductions from 20% to 30% by 2020” and calls Volkswagen to turn away from the Dark Side.
In its latest report, the group also says the Volkswagen Group, which includes the VW, Audi, Seat, Skoda, Lamborghini, Bentley and Bugatti brands, puts its most efficient engines in only 6% of its cars and on top of that, it increases their price over their cost.
“For every ‘greener’ vehicle VW sells, there are around 15 others which emit much more C02. Volkswagen adds a huge price mark-up for its greener vehicles - way above the cost of the technology – as it tries to cash in on your green conscience,” Andre Davies said on Greenpeace’s website
“But all is not lost. We feel the good in Volkswagen,” he adds. “They have the engineers and the technology to make some of the most efficient vehicles on Earth. But their bosses have been seduced by the Dark Side and are employing henchmen to lobby against the strong emissions cuts that we need. The time has come when we have no choice but to raise a rebellion to confront them,” Davis concluded.
Greenpeace's guerrilla ad campaign also includes a dedicated site that can be viewed at "vwdarkside".
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