There are many ways to celebrate the sponsorship of an event like the London 2012 Olympic and Paralympic Games, but when it comes to automakers, the norm is the introduction of special edition models.
For BMW, the festivities over its sponsorship of the games begin with the UK launch of two new Performance Edition models based on the 1-Series hatchback and 3-Series sedan.
Starting with the 1-Series, the Performance Edition trim level is offered on the three- and five-door versions of the 116i, 116d and 118d. The package includes an M aerodynamic kit, dark chrome 18-inch M light alloy wheels, high-gloss Shadowline exterior trim, dark chrome exhaust tailpipe and dark line rear lights.
An M Sport Suspension, sport seats with Royal Blue stitching, M Sport multi-function leather steering wheel and gearshift leaver, floor mats with Royal Blue piping and London 2012 exterior badges round off the package.
BMW says the Performance Edition costs just £1,500 more than the equivalent 1-Series ES models offering buyers savings of £1,725. Prices start at £19,530 OTR for the three-door 116i Performance Edition.
Moving on to the 3-Series Saloon, the Performance Edition package is available on the 118i and 118d. Similar to the 1-Series models, it includes an M aerodynamic body kit, M sport multi-function leather steering wheel, sport seats, floor mats with blue piping, 18-inch light alloy wheel, chrome exhaust finisher and London 2012 exterior badges.
According to the Bavarian firm, the 3-Series Performance Edition models costs £500 more than the equivalent ES variants, with buyers saving £2,030 from the added equipment. Prices start at £23,195 OTR for the 318i Performance Edition Saloon.
Both the 1- and 3-Series Performance Editions are available in a choice of four colours - Alpine White, Titanium Silver, Bluewater and Black Sapphire.
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