Showing posts with label Group Lotus. Show all posts
Showing posts with label Group Lotus. Show all posts

Saturday, 25 June 2011

From England to Iowa: It's Been a Great Week for Lotus

Nigel Mansell, Group Lotus ambassador and 1992 Formula One World Champion said: “What a joy it was to be reunited with my old 81B after 30 years. This is a very special place, Hethel, and it was wonderful to open the circuit today by driving alongside my sons Leo and Greg.” [ctrl-click photo to launch YouTube video taken at the event] Image Credit: Lotus Group (2011)


From England to Iowa: It's Been a Great Week for Lotus

Group Lotus has had a pretty great week for its brand and its addition to motor culture history.

Earlier this week, across the pond in England, Nigel Mansell officially opened Group Lotus’s revised and restored Hethel test track with a roar from the 1981 Essex-Lotus 81B in which he started his glorious Formula One career more than 30-years-ago.

Mansell led a convoy of seven stunning racing cars from the Lotus stable, including the innovative 1980 Type 88 twin-chassis car – which the rule makers never allowed to race; the Lotus Type 125 Exos Experience car driven by fellow F1 legend Jean Alesi; and a brace of Lotus Renault GP cars piloted by current F1 stars Vitaly Petrov and Bruno Senna.

This was the first time that modern-era F1 cars had blasted around the historic Hethel tarmac since the early 1990s. The layout of the 2.2 mile circuit had changed very little, with one extra corner added, but the new asphalt and larger run off areas are better suited to modern racing and performance car testing. Its mixture of corners, straight and braking zones makes it ideal for testing and optimizing every performance aspect of the new era of Lotus products, and evaluating car control at the Lotus Driving Academy.

"A year ago we set out our plans to introduce a new model line up, ambitious motorsport plans and a revitalization of the iconic Lotus brand," said Dany Bahar, Group Lotus CEO. "A year in, we are meeting all the targets and milestones we set ourselves. One of the milestones was the opening of our test track. You might say this is just a refurbishment of a track and not a major achievement in itself, and I agree. However, mentally and psychologically seeing this project accomplished demonstrates that step-by-step our vision is becoming a reality. It shows our entire workforce and our partners that we are delivering on our promises."

In addition to a spacious new workshop, the Hethel test track will soon be accompanied by a new pit building and hospitality suite.

On this side of the pond here in little ol' Iowa, the crucible of motor culture, where the IndyCar Series (ICS) will be holding its ninth race in a 18 race season, former F1 Japanese driver, Takuma Sato notched his first pole position in the ICS and in his career.

In qualifying for the Iowa Corn 250 held at the .875-mile oval at Iowa Speedway, the KV Racing Technology-Lotus team No. 5 Dallara beat out Danica Patrick, driving the No. 7 Team GoDaddy car for Andretti Autosport. In keeping P2, Danica earned her first front-row start since Nashville Superspeedway in 2008.

"I want to say a big thank you to the whole team, the fans, the sponsors and everyone who has supported me,"
said Sato, who is coming off an eighth-place finish in the Milwaukee 225 (starting fifth). "It is a fantastic achievement. I knew we were going to be competitive because of last year (started seventh), and this morning I was truly comfortable in the car. I could feel where we needed to be with the setup for qualifying. Working so closely today with the three KVRT-Lotus drivers, working so closely with my engineers, we had a great answer."

The joy was short lived, however, when three hours later in the final practice session, the first Japanese driver to earn a pole position in IndyCar made contact with the No. 77 car driven by Alex Tagliani and the two cars slid into the Turn 2 SAFER Barrier. No one was injured but this may alter the starting order when the checkered flag drops at 8:00pm ET Saturday, June 25, 2011.

Regardless, Dany Bahar has to be happy with the successes this week - the unexpected delivery of promises here and those expected over there.

... notes from The EDJE


UPDATE from the Iowa Corn 250:

Takuma Sato raced upfront very well against Dario Franchitti but crashed out during the last round of pitstops. Teammate, Tony Kanaan was able to race hard to the end with Marco Andretti, swapping places P1 and P2 until Marco got the better of him.

KVRT-Lotus brought home a P2 podium finish and Tony Kanaan moves up to 4th place in the IndyCar Series season points championship.

(Article first published as From England to Iowa: It's Been a Great Week for Lotus on Technorati)

Friday, 18 February 2011

Lotus Elise Club Racer: Purity, Performance, Pleasure - A TRUE Lotus


Lotus Cup comes to North America - Over the years, the Lotus Cup Race Series has developed into one of the most successful enthusiasts race series brands in the world. Races feature capacity grids of Elise, Exige, 2-Eleven and Europa race cars racing and jostling for position. Previously operated exclusively from several countries in Europe and Japan, the Lotus Cup has now expanded considerably to include the USA, UK and Eastern Europe. Image Credit: lotuscars

Lotus Elise Club Racer: Purity, Performance, Pleasure - A TRUE Lotus

Anyone living under the misunderstanding that Lotus might be moving away from performance through lightweight due to all of the noise the release of the Lotus Evora has caused, one only needs to take a quick ride in the new 1.6 Lotus Elise Club Racer to know that this is definitely not the case. The hard working engineers at Lotus put even the lightest of Lotus’ modern cars on a diet and managed to shed a further 24kg - 52.9109429 pounds.

So how did Lotus manage to make one of the lightest models on the market even lighter?

The engineers behind the Elise Club Racer took a stripped-to-the-bare-bone approach visualized by the body-colored seats but materialized in many ways such as the motorsport derived lightweight battery and the stripping out of noise insulation. Attention to even the smallest of details has ensured that Lotus’ passion for performance through lightweight has been translated throughout the car.

For the first time ever ... an Elise variant comes complete with a Sport setting for the DPM (Dynamic Performance Management) allowing even the less experienced sports car drivers to feel at the top of their game, while the ability to switch it off completely will please the more established track orientated drivers. DPM combined with improved agility courtesy of Lotus finely tuned sport suspension and an adjustable anti-roll bar will make the Elise Club Racer equally versatile for both road and race track fun.

Wolf Zimmermann Chief Technical Officer Lotus Cars said: “The traditional Lotus approach of reduction and purity has lead to one of the most zeitgeist and contemporary sports cars around. For over 15 years the Lotus Elise has become an icon in the sports car market, carving out a niche market with a dedicated following of lightweight fans. The new Club Racer will definitely give these people something extra to get their teeth stuck into. This car epitomises everything that’s cool about the Elise – it’s fast, raw, responsive and a huge amount of fun to drive.”

Quality throughout the vehicle has been a top priority, highly regarded component suppliers such as Eibach for springs and Bilstein for dampers ensure that the Elise Club Racer is a car of quality substance as well as sporting style.

The Elise Club Racer seeks to please the eye as well as the soul with a choice of six rich and unique colors (Sky Blue - pictured above, Saffron Yellow, Ardent Red, Aspen White, Matt Black and Carbon Grey) that highlight Lotus design elements and emphasize the character of the car.

It’s pocket pleasing too, at 27,500 British Pounds - $44 676.50 / 34,450 Euros - $47 141.38 / 48,900 Swiss Franc - $51,365.10, the Elise Club Racer marks the new entry level sports car from Lotus. Also, with the Elise standard of just 149g CO2/km emissions contribution plus the weight reduction, the new Club Racer provides maximum fun without so much of the potential "green-guilt" some associate with the gentlemanly (ladies welcomed) pursuit of high performance driving.
(ht: lotuscars)

Friday, 11 February 2011

Lotus Evora - Queen of Curves

Evora at Zuma Beach. Image Credit: James Groth (2011)

Lotus Evora - Queen of Curves

Curves have a decided double meaning when speaking of Evora. In one manner Evora’s curves are about pure beauty and in another it’s how rapidly and safe Evora powers through corners. Considering the magnificent shapes Evora embodies, I am suggesting that the Lotus design studio had Victoria Secret catalogues around for inspiration. The design gods got their creation right. You will see different sensual lines every time you take her out; dating should be so rewarding.

Appreciate a tailored look? Direct your attention to the narrow waistline of Evora. Imagine the figure of Scarlet Johansson on the Red Carpet. With this figure were Evora dressed in red or yellow, she could easily be mistaken for one of the Italian competitors. Only Evora’s modest price-per-performance dollar would give it away as not one of the $150,000 Italians.

Evora at Zuma Beach, up close. Image Credit: James Groth (2011)

Evora’s lines are purposeful rather than for mere beauty. The rear integrates a floating rear wing providing downforce while contributing to the low 0.33 drag coefficient. The design is so efficient that it eliminates the need for a weight-adding electro-mechanical wing that rises at speed, like in some Porsches. This is in keeping with the practical philosophy of Lotus Cars founder Colin Chapman of “Performance through Lightweight”.

Evora from the tail at Latigo beach on a Pacific coast day. Image Credit: James Groth (2011)

Atop her sensuous curves there is Evora’s unusual roofline. The bodywork joining the rear quarter and glass to the roofline appears as two points of connecting rectangles. Think of it as the Geometric Abstraction style of Piet Mondrian’s paintings or a Giulio Lazzotti table. Perhaps these too were part of the Evora inspiration.

Evora design curves in Laser Blue. Image Credit: James Groth (2011)

This is the world’s only mid-engine 2+2 on the market. For the purest, the standard 2+0 is equipped with a shelf area rather than the small rear seats. Once inside, Evora’s cockpit is unusually open, unlike the cramped even claustrophobic feel common in many sports cars. The A-pillars on modern cars are thick and often block side vision while cornering. Lotus, renowned for its superior handling, would have none of these restrictions.

In contrast to the norm, Lotus designed the Evora’s windshield so that the “A” is pulled rearward and to the side. Envision a jet fighter canopy, this may have been the designer’s muse. This functional design contributes to the driving pleasure by providing a spaceship panoramic view. Evora is designed to be much wider inside than her perceived dimensions, giving driver and passenger additional personal space.

Evora interior sweep in black. Image Credit: James Groth (2011)

The layout of the interior and controls is elegant and simple with one exception. The ignition switch is hard to see and reach on the steering column. Complicating things is the engine immobilizer on the key that gives you 40 seconds to start the car once you enter. This is not very practical for a Le Mans start, or everyday use. Drawing from Lotus’ racing, a simple and appropriate fix would be a red starter button.

Evora’s interior is a cross between stylish modern Italian and functional Swedish. Features include a dash and center-shift console of aluminum, leather Recaro high back seats and a flat-bottomed magnesium steering wheel. An interesting option is the reversing camera accessible via the touch screen. Those not used to the tiny rear window or relying on the excellent side mirrors will appreciate this option.

This test car was a striking Laser Blue with black interior, and was a hit by all that saw her. Would you rather be seen around town in Chrome Orange, Storm Titanium or Phantom Black? Done, the color pallet for Lotus looks like a Dunn Edwards store and features twenty choices. Considering how exclusive these cars are you may be the only one in your market driving a Graphite Grey Evora with a Paprika interior.

Evora with a Paprika leather interior. Image Credit: James Groth (2011)

A trip from Malibu to the central coast wine country allowed for participation in a rally during this five hundred mile drive. My lady passenger commented on how the comfortable seats held her in place on the twisty roads and the secure feeling at speed Evora gave her. Part of this secure feeling comes from what Lotus refers to as Versatile Vehicle Architecture. This design won the Dewar Trophy for Technical Excellence with a chassis weighing only 440 lbs. yet provides outstanding rigidity.

1925 Rolls Royce. Image Credit: James Groth (2011)


A rest stop during the day's drive. Image Credit: James Groth (2011)


Arriving at the vinyeard. Image Credit: James Groth (2011)

Similar to Lotus racecars the Evora’s nose channels massive airflow through the radiators creating downforce at speed and lowering the drag coefficient. The result of all this downforce and its light weight can best be felt in the curves. Lean and roll are absent and the suspension does not beat up the occupants at speed, even on slippery country roads. Contributing factors to superior handling comes from a weight distribution of 39% front and 61% rear and her lean weight of 3,047 lbs. As a result Evora was never challenged beyond her outstanding abilities.

Evora's cooling system. Image Credit: James Groth (2011)

The brakes are immense and provide confident stopping power. Adhesion comes from (225/40ZR18) tires up front and (255/35 ZR19) on the rear. The only annoyance was noise on deeply grooved freeways coming from the low profile tires. This is nothing unusual from other similar wheel and tire setups, once on smooth pavement everything is again quiet.

Evora has a range of wheels to choose from. Image Credit: James Groth (2011)

The steering is noteworthy in its precise feel and lack of effort. There is no play in its geometry; when you turn the wheel the car responds immediately. Lotus’ World Champion drivers Jim Clark, Graham Hill, Emerson Fittipaldi and Mario Andretti would have demanded nothing less.

Overall, Evora’s inherent qualities sharpen ones skill level. You develop into a more competent and safe driver effortlessly. Got any cars like that in your garage?

Beautiful? Yes, Handling? Incredible. So how does she perform power wise? The power is seamless with Evora’s dual overhead cams and 4 valves per cylinder. The engine gets its linear feel from the Lotus (VVT-i) intelligent variable value timing. This allows the 3.5-liter to rev rapidly and not be short of breath at higher rpm. All of this accented with a wonderful growl from the exhaust that is absolutely addictive.

Overnight cases welcome! Image Credit: James Groth (2011)

In its current state of tune Evora turns a 0-60 mph in a scant 4.9 seconds. Evora’s power comes from its mid-engine Toyota sourced 3.5 liter V-6, producing 276 hp @ 6,400 rpm to the rear wheels. Due to its superb power-to-weight and final drive of 3.23 she reaches162 mph.

Lotus engineers developed the electronic engine controls along with the clutch and six-speed gearbox to suit their requirements. The clutch is light and the shifting is easy and precise with the floor mounted six-speed manual. A sports ratio 6-speed is optional. Gearing is nicely matched with reverse up to the far left.

If you require more power, it’s coming. By mid-year Lotus will be delivering a Supercharged “S” model. The “S” delivers 345 hp and reaches 172 mph for those track day aficionados. The 0-60 mph drops to 4.6 seconds with the “S”. While Evora is not short on power some drivers just enjoy the feel and instant respond superchargers deliver.

Taking the upmost interest in Evora during the rally was the driver of a Porsche Cayman S. He appreciated the Lotus pedigree and recognized value. Evora is serious competition for Porsche 911 and Cayman S models.

Some considering the outstanding Audi R8 4.2 for $114,200 or 5.2 at $149,000 may ask themselves the following question. Other than the 4.2 being a half second faster than the standard Evora, just what do you get for those extra dollars, that I am not getting with the Evora?

There is a mileage bonus over competitors too. The EPA ratings are 18-city and 27-mpg highway; 30 mpg plus on the highway is being reported. With its 15.6-gallon tankthis makes for an extended driving range.

Evora is not about ultimate quarter mile times or reaching speeds three times the limit. In a word, Evora is about “balance”. Evora performs exceptionally in all meaningful categories while turning heads with her beauty. Bottom line; don’t wait for weekends to enjoy Evora, this car is designed to make every day more exciting.

Evora with the Malibu pier in the background. Image Credit: James Groth (2011)

Gentlemen prefer not to be surprised publicly or discuss price. However, the best surprise is a happy one. The base price of the Lotus Evora 2+0 (rear jump seat delete) is $64,000 plus delivery and options. Brilliant!

Evora! Sound like a lady you would like to get to know? ... Search/LotusCars.com

Lotus History and DNA

Image Credit: James Groth (2011)

Lotus Founder Colin Chapman was green before the term acquired its new meaning. He pioneered efficient performance from the use of lightweight materials and demonstrated it by winning on the track. This is the DNA of Lotus. Anyone interested in the extensive 60-year Lotus history should spend time at LotusCars.com.

Evora’s tagline is “True Character” and hers is derived from 79 Grand Prix victories, 7 Formula 1 Constructors’ Championships and 6 Drivers’ Championships in the most challenging and contested forms of automotive racing.

Certainly Mr. Chapman’s philosophy of “Performance through Lightweight ” was ahead of the industry. It’s even more pertinent in these times of preserving natural resources. Parent company Proton is investing a billion-dollars in the immediate and long-term future of Lotus while their new management team is rapidly advancing the Lotus DNA for a new century.

Anyone attending this years LA or Paris Auto Shows saw Lotus shock the automotive world by introducing five completely new models. Effectively Lotus covered the competition from Porsche, Ferrari, Lamborghini and Aston Martin and upped the ante.

The new CEO Dany Bahar instigated this bold move. He was the successful Senior Vice President at Ferrari heading up global car sales, F1 Marketing, and the Brand to mention just a few of his responsibilities. His goal: “return Lotus to premium brand status and profitability”.

Actress Sharon Stone and Paul Stanley of the group Kiss unveiled two of the five new models at the LA Auto Show evidenced Lotus is not going to be a one hit wonder with the Evora. Anyone attending the press preview saw how Mr. Bahar’s philosophy translated into five new models, demonstrating his ability to return Lotus to profitability. After seeing the new models his goal of restoring Lotus to its premium brand status appears very achievable.

January 2010, Mr. Bahar tasked designer Donato Coco to design five new models using none of the existing cars or chassis. Mr. Bahar wanted them done in nine months time, ready for the Pairs Auto Show. Oh, but Coco you only have five months time before having to show them to management for approval. This simply has not been done before. Yet, Donato Coco and his team did it and got it right, to the mass approval of the public and press at these important shows.

This management team is looking unparalleled. The key managers recently came from the top European bands and know how to succeed. The only somewhat comparable in terms of PR helping return a car company to profitability would be Chrysler. In the early 80’s Chrysler showed the press and Wall Street its advanced styling with concept cars, when it had nothing but the mundane “K” car to sell. Chrysler sold the future and in that era it worked. This type of PR would not work in today’s market without the spectacular, mostly finished five new models Lotus put on display.

In conclusion, while Lotus is showing five years of the future they are also ready to challenge the sports car market today with Evora, a serious and superior car for the dollar.

Contribution By:
James Groth
Miles Ahead Communications
Malibu, CA

... notes from The EDJE

Wednesday, 2 February 2011

Lotus Cup Comes To North America

Lotus Motorsport’s IndyCar driver Takuma Sato and 1996 Champ Car winner, Jimmy Vasser have also given extensive feedback having driven the Evora Cup/GT4 at the legendary Mazda Raceway Laguna Seca race circuit (pictured here in the middle of the famed "Corkscrew" turn) in early August 2010, giving Lotus’ newest race car a most diverse and comprehensive pedigree. Image Credit: Lotus Motorsport

Lotus Cup Comes To North America
Popular Lotus Cup Race Series gets a global makeover


Over the years, the Lotus Cup Race Series has developed into one of the most successful enthusiasts race series brands in the world. Races feature capacity grids of Elise, Exige, 2-Eleven and Europa race cars racing and jostling for position. Previously operated exclusively from several countries in Europe and Japan, the Lotus Cup has now expanded considerably to include the USA, UK and Eastern Europe.

For 2011, not only has the Lotus Cup grown in size, the organization of the series has been consolidated. For the first time this year, drivers will now race to one set of rules, regulations and formats in championships around the world including:

• Lotus Cup UK
• Lotus Cup Europe
• Lotus Cup Italy
• Lotus Cup USA (West Coast) • Lotus Cup USA (East Coast)
• Lotus Cup Eastern Europe
• Lotus Cup Japan
(new for 2011 in BOLD)

Director of Lotus Motorsport Claudio Berro said: “Lotus sports car racing is one of the most popular forms of accessible motorsport in the world, both at a spectator and participant level. Now is the time to bring these championships under the Lotus umbrella, to ensure consistent look and feel to the competition. This will have obvious benefits to the current drivers and encourage new racers, ensuring that the cars and components remain good value and the competition retains its accessibility.”

Lotus will provide increased support and investment for these race series and will also ensure that the new Cup Championships retain the community feel and friendliness that an enthusiast based race series needs.

The Lotus Cup Championships will receive a new identity, logos, branding, website and Corporate Identity which are aligned closely to Lotus’ new motorsport strategy and initiatives announced over the last few months and consolidated at the Autosport show last weekend.



The excitement and race heritage design of Lotus will be zipping by at a North American track in 2011 at the following venues!

Lotus Cup USA 2011 - West Coast Schedule
(subject to change)

5th -6th March
Willow Springs Raceway, Rosamond , CA

9th – 10th April
Firebird International Raceway, Pheonix, AZ

28th – 29th May
Auto Club Speedway, Fontana, CA

25th – 29th June
Mazda Raceway Laguna Seca, Monterey, CA

27th – 28th August
Miller Motorsports Park , Salt Lake City, UT

24th – 25th September
Buttonwillow Raceway, Buttonwillow, CA

15th – 16th October
Spring Mountain Raceway, Pahrump, NV

5th – 6th November
Las Vegas Motor Speedway, Las Vegas , NV

----

Lotus Cup USA 2011 - East Coast Schedule

9th – 10th May
Watkins Glen International Raceway, Watkins Glen, NY

11th – 12th July
Virginia International Raceway, Alton, VA

24th – 25th September
Barber Motorsports Park, Birmingham . AL

The only schedule conflict for the inaugural 2011 North American campaign participant would happen on September 24th - 25th. If one wanted to race "bi-coastal", the campaigner would have to choose between Buttonwillow Raceway, Buttonwillow, California about a two hour drive North on the 5 artery into the central valley from Los Angeles, or the latest rising star dedicated road racing track on the North American racing scene (which hosts the IZOD IndyCar Series - April 10, 2011), Barber Motorsports Park, Birmingham, Alabama.

The series rules may exclude a "bi-coastal" desire to race in all scheduled inaugural Lotus Cup Series races in North America ... but this does present an interesting proposition for the first time Lotus Cup Race Series participant.

For further information regarding the Lotus Cup, please contact Lotus Motorsport: motorsport@lotuscars.com

... notes from The EDJE

Saturday, 20 November 2010

LA Auto Show 2010 - Lotus Enters Into A New Era Agreement With The IRL

The competition language just increased with the signing of an agreement to have Group Lotus/Lotus Motorsport supply engines and body aerodynamic parts to teams competing in the IndyCar Series starting in 2012. Pictured from left to right: Famed Indianapolis driver, Parnelli Jones, Randy Bernard, CEO of the Indy Racing League, Dany Bahar, CEO of Lotus Motorsport and Group Lotus. Image Credit: Edmund Jenks (2010)

LA Auto Show 2010 - Lotus Enters Into A New Era Agreement With The IRL

On Thursday, November 18, 2010, the second day of the LA Auto Show Press Days held at the Los Angeles Convention Center, Group Lotus announced an agreement with Randy Bernard, CEO of the Indy Racing League, to supply engines and aero body kits for the IZOD IndyCar Series beginning with the 2012 season.

The deal that was put together by Dany Bahar, CEO of Lotus Motorsport, is for a duration of five years and has Lotus also creating a motorsport facility in Indianapolis that will give the company a base in the thick of the action for this unified, exciting, and adrenalin filled race series and make them easy to find by potential IndyCar engine and aero body kit customers.

This announcement closes out a great week for Randy Bernard, Brian Barnhart - President, Operations & Competition, and the future fortunes of the Indy Racing League for the level of competition on many levels starting in 2012. Lotus joins Chevrolet (USA), which also announced an agreement this week, and Honda (Japan) the current and exclusive engine supplier, making available a choice of three manufacturers engines to run in this new and unified era. The IndyCar Series is no longer a "Spec-Series" anymore!

Randy Bernard said: “Lotus is a renowned name in racing, with a long association with some of the greatest names of motorsports. We’re honored Lotus has chosen to serve as an engine manufacturer for the first time.” Randy shared that the number one concern of the fans after unification was that American open wheel racing did not take the easy route and become a pure specification series where every car was basically the same and all had parts and engines supplied from the same factory.

The speculation is that since Kevin Kalkhoven is the team owner of the car driven by Takuma Sato, and sponsored by Lotus, also owns Cosworth - this Lotus engine just might be produced by the Cosworth organization and have a Lotus name be placed on it which will give Lotus the instant "gravitas" and history of Cosworth ... and why not?!



The Lotus IndyCar engine will follow the agreed rules, namely 2.4 litre, up to 6 cylinders and turbo charged and producing between 550 and 700 horsepower to suit the diverse set of tracks on which the IZOD IndyCar Series competes. All engines will run on E85 with additional details on the fuel platform to be announced at a later date.

Dany Bahar, CEO of Group Lotus said: “Lotus is unique in the automotive world, no other car company has been more successful in such a wide variety of motorsports discipline, whether it is Le Mans, World Rally, Sportscars, F1 - of course, and IndyCar. This year we teamed up with KV Racing for IndyCar and we will significantly increase our participation next year. However in 2012 IndyCar competitors will have the exciting opportunity to choose an IndyCar with a Lotus engine and aero body kit, immediately become part of a legacy that is Lotus: one of the most innovative and successful sports and racing car brands in the world.” Dany also let loose during the announcement that Lotus would like to make its own chassis and offer this up to other teams as well - ummmmm, interesting.

Lotus announces an agreement to supply engines and aero body parts to the IndyCar Series beginning 2012. Pictured from left to right: Famed Indianapolis driver, Parnelli Jones, Randy Bernard, CEO of the Indy Racing League, Dany Bahar, CEO of Lotus Motorsport and Group Lotus, Claudio Berro, Director of Lotus Motorsport, and Brian Barnhart, President, Operations & Competition of the Indy Racing League. Image Credit: Edmund Jenks (2010)

The announcement in the booth and on the show floor of this 2010 LA Auto Show helped to lend an excitement to their proceedings. Rand Bernard, Brian Barnhart, and Dany Bahar were joined at the podium set up next to Takuma Sato's IndyCar by none other than the person who first drove and won in a Lotus at Indianapolis ... Parnelli Jones. New traditions do not get any better than when one reaches back and brings some of the original traditions forward to form the traditions of this new era.

Claudio Berro, Director of Lotus Motorsport said: “The history and DNA of Lotus is all about extracting the most performance out of a car in return for maximum efficiency and we are delighted to offer our engine and aero body kit to the 2012 IndyCar series.

Long live the IndyCar Series and its agreement with Group Lotus and Lotus Motorsport - may it spur others to step up and compete in this series at every level.

... notes from The EDJE
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