ALMS at Long Beach 2011 - 12 cyl. power gives new meaning to muscle at "Muscle Milk"

Muscle Milk collected its first American Le Mans Series presented by Tequila Patrón win under the Aston Martin Racing banner Saturday as Lucas Luhr made an opening-lap pass on Dyson Racing’s Chris Dyson. Image Credit: Edmund Jenks (2011)

Tequila Patron ALMS At Long Beach - Rounnd 2
12 cylinder power gives a new meaning to the muscle at "Muscle Milk"

In qualifications, the lead for the start of the race changed eight times between the two fastest cars in the American Le Mans Series 2011 season and the only two cars in the LMP1 classification.

At race start the race was ended with a first lap pass by the Muscle Milk Aston Martin driven by Lucas Luhr on the series points leading Dyson Racing Mazda/Lola driven by Chris Dyson. After a long caution period which started soon (lap #3) after the turn #6 pass for the lead, the lead never change as the Muscle of the 12 cylinder engine of the Aston Martin pulled ahead by nearly a lap before a race ending crash with about eight minutes left had the race end on a Yellow Flag while the field took the Checkered Flag in parade behind a safety car.

Behind the two LMP1 class cars the story was very different, in that, the GT class was in a pitched battle in the first 31 laps as the Rahal Letterman Lanigan BMW's, the Corvette, and Patrick Long in the Flying Lizard factory Porsche duked it out while being as hooked-up as a train.

“My eyes were popping out of my head but that’s how street racing is,” said Joey Hand, driver of the RLL BMW M3 GT at the post race. Image Credit: Edmund Jenks (2011)

Full Audio Of Post Race Press Conference
(moderated by Bob Dickinson - ALMS Vice President Public Relations/Media Services - Running Time: 34min. 52sec.)

This excerpted and edited The American Le Mans Series presented by Tequila Patrón -

MUSCLE MILK SCORES LONG BEACH WIN AHEAD OF EPIC GT BATTLE
Opening lap pass gives Luhr/Graf win while BMW makes it two in a row in GT

Shortly after Luhr’s pass for the lead, attention turned to a furious GT battle led by Joey Hand in the BMW Team RLL BMW M3 GT. While leading the Porsche 911 GT3 RSR of Patrick Long and the Corvette Racing Chevrolet Corvette C6.R of Oliver Gavin, Hand was caught out by teammate Bill Auberlen, who spun in Turn 2 just before the 30-minute mark and blocked the course as the GT leaders came back around. Gavin seized the moment, promoting his Corvette into the lead on lap 44.

“My eyes were popping out of my head but that’s how street racing is,” Hand said. “The incident with Bill was interesting. I went to the right and he went to the right. It wasn’t his fault because he couldn’t see me.”

GTC traffic came into play next when Long attempted to use one of the slower cars for a pick on Gavin in an attempt to take the lead 10 minutes later at Turn 7. Hand, who had fallen to third, anticipated the move and passed both Gavin and Long to move back into the GT lead. Long used the Porsche’s power to get back around Hand coming out of the final turn but that lead was short-lived. On lap 31 and after dispatching the Extreme Speed Motorsports Ferrari 458 Italia of Scott Sharp - which had just completed its first pit stop - Long made contact with the Turn 9 wall, damaging the suspension and sending the car to pit lane and an eventual retirement. Hand retook the lead, and a flawless pit stop for the BMW Team RLL ensured Dirk Mueller was in position to take the team’s second consecutive win.
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The full-course caution came out with less than eight minutes remaining in the race after two GTC Porsches made contact on the backstretch, leaving a car stranded at Turn Nine and a trail of fluid on the course.

The No. 4 Corvette finished second in the hands Magnussen, who set a new GT race lap record of 1:20.552 . Third place went to the hard-charging Risi Competizione Ferrari F458 Italia driven by Toni Vilander and Jaime Melo. The team was forced to start the car from the back of the grid after an accident in qualifying prevented Melo from entering a flying lap.

“If you don’t like ALMS GT racing, you don’t like racing,” Hand said of the thrilling GT race. “If I was a spectator, I’d love to see what is going on out there. At one point I was in third and Long was going to the inside of Gavin into a turn and I was thinking, ‘This isn’t going to work out for them.’ I race to put on a show for people watching at home, and I think that’s what we all did.”
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In LMPC, polesitter CORE autosport faced off against Intersport Racing. The pivotal moment came on lap 56 when Gunnar Jeannette’s ORECA FLM09 passed Kyle Marcelli for the lead in Turn 1. It was the first win for the new LMPC team and defending Cooper Tires Prototype Lites championship team but the second in a row at Long Beach for Jeannette. Finishing third overall with Ricardo Gonzalez, Jeannette also set a new LMPC race lap record at Long Beach, a 1:18.620.

“I’m so happy to be up here for CORE autosport’s first win,” Jeannette said. “Ricardo did a fantastic job today and put in a monster first stint. We decided to take tires under green, and props to our guys for being able to do a four-tire change under green and get us out behind the Intersport car. I could catch him pretty easily and made the move. It’s never easy to win here at Long Beach and any street course in the ALMS. To have two wins here in a row, I have to pinch myself.”
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Completing the LMPC podium with Intersport’s Marcelli and Tomy Drissi were Eric Lux and Elton Julian in the Genoa Racing ORECA FLM09.

Black Swan Racing, which had a rough debut at Long Beach last year, navigated the treacherous streets like veterans this year for its second straight GTC win of the season with Tim Pappas and Jeroen Bleekemolen behind the wheel of their Porsche 911 GT3 Cup entry.
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Level 5 Motorsports the LMP2 winner, though the team elected to park the Lola-Honda coupe piloted by Scott Tucker and Christophe Bouchut after 45 laps.

“We’re running Le Mans and going to the Test Day next Sunday,” team owner Tucker explained. “One of our goals here was bringing the coupe, which is leaving in two hours. We decided this was the best thing to do in the overall picture.”
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MICHELIN® GREEN X® Challenge honors went to LMP1 winner Muscle Milk Aston Martin Racing and GT winner BMW Team RLL.

The Tequila Patrón American Le Mans Series at Long Beach will be broadcast on ESPN2 from 5 to 7 p.m. ET on Sunday. Following the ESPN2 broadcast, the race will be available on demand at both ESPN3.com and americanlemans.com.

The American Le Mans Series presented by Tequila Patrón will take its traditional break for those teams preparing to race at the 24 Hours of Le Mans and return for Round 3, the American Le Mans Northeast Grand Prix at Lime Rock Park, on July 9. The race will be shown live and in its entirety on ESPN3.com in the United States and internationally on americanlemans.com starting at 1:05 p.m. ET. ESPN2 will provide television coverage from 1 to 3 p.m. ET on Sunday, July 10.

Tequila Patrón American Le Mans Series at Long Beach
Long Beach street circuit, Long Beach, Calif.
Saturday’s results
1. (2) Lucas Luhr, Monte Carlo; Klaus Graf, Dornham; AMR/ Lola Coupe B08 62 (1, LMP1), 83.
2. (1) Chris Dyson, Pleasant Valley, NY; Guy Smith, Bracken, Yorkshire; Lola B09 86/Mazda (2, LMP1), 83.
3. (3) Ricardo Gonzalez, Monterrey; Gunnar Jeannette, Salt Lake City, UT; Oreca FLM09 (1, LMPC), 81.
4. (4) Tomy Drissi, Los Angeles, CA; Kyle Marcelli, Barrie, ON; Oreca FLM09 (2, LMPC), 81.
5. (7) Joey Hand, Sacramento, CA; Dirk Mueller, Monte Carlo; BMW M3 GT (1, GT), 81.
6. (8) Oliver Gavin, Yardley Hastings; Jan Magnussen, Roskilde; Chevrolet Corvette C6 ZR1 (2, GT), 81.
7. (28) Toni Vilander, Kankaanpaa; Jaime Melo, Milan; Ferrari F458 Italia (3, GT), 81.
8. (11) Wolf Henzler, Nuertingen; Bryan Sellers, Braselton, GA; Porsche 911 GT3 RSR (4, GT), 80.
9. (6) Eric Lux, Jacksonville, FL; Elton Julian, Santa Monica, CA; Oreca FLM09 (3, LMPC), 80.
10. (15) Tommy Milner, Leesburg, VA; Olivier Beretta, Monte Carlo; Chevrolet Corvette C6 ZR1 (5, GT), 80.
11. (17) Jon Bennett, Fort Mill, SC; Frankie Montecalvo, Highlands, NJ; Oreca FLM09 (4, LMPC), 79.
12. (16) Bruno Junqueira, Brazil; Cristiano da Matta, Belo, Horizonte; Jaguar XKR (6, GT), 79.
13. (9) Bill Auberlen, Redondo Beach, CA; Dirk Werner, Kissenbrück; BMW M3 GT (7, GT), 79.
14. (26) Seth Neiman, San Francisco, CA; Darren Law, Phoenix, AZ; Porsche 911 GT3 RSR (8, GT), 78.
15. (19) Tim Pappas, Boston, MA; Jeroen Bleekemolen, Monte Carlo, ; Porsche 911 GT3 Cup (1, GTC), 77.
16. (13) Ed Brown, Las Vegas, NV; Guy Cosmo, West Palm Beach, FL; Ferrari F458 Italia (9, GT), 77.
17. (20) Bill Sweedler, Westport, CT; Leh Keen, Dublin, GA; Porsche 911 GT3 Cup (2, GTC), 77.
18. (5) Miles Maroney, Topanga, CA; Alex Figge, Denver, CO; Oreca FLM09 (5, LMPC), 77.
19. (23) John Potter, Salt Lake City, UT; Craig Stanton, Long Beach, CA; Porsche 911 GT3 Cup (3, GTC), 76.
20. (21) Dominik Schwager, Eisenhofen; Nicky Pastorelli, Rijswijk; Lamborghini Gallardo LP560-4 (10, GT), 75.
21. (27) Scott Blackett, Avon, CO; Nick Ham, Evergreen, CO; Porsche 911 GT3 Cup (4, GTC), 71.
22. (12) Johannes van Overbeek, San Francisco, CA; Scott Sharp, Jupiter, FL; Ferrari F458 Italia (11, GT), 70.
23. (25) Brendan Gaughan, Las Vegas, NV; Dion von Moltke, Coral Gables, FL; Porsche 911 GT3 Cup (5, GTC), 70.
24. (14) Sascha Maassen, Lontzen; Bryce Miller, Summit, NJ; Porsche 911 GT3 RSR (12, GT), 68.
25. (29) Scott Tucker, Leawood, KS; Christophe Bouchut, Paris; Lola Honda (13, LMP2), 45.
26. (22) Duncan Ende, Los Angeles, CA; Spencer Pumpelly, Mason Neck, VA; Porsche 911 GT3 Cup (6, GTC), 36.
27. (10) Patrick Long, Bellaire, FL; Joerg Bergmeister, Langenfield; Porsche 911 GT3 RSR (14, GT), 31.
28. (18) Paul Gentilozzi, Grand Ledge, MI; PJ Jones, Torrance, CA; Jaguar XKR (15, GT), 2.
29. (24) Bret Curtis, Valencia, CA; James Sofronas, Newport Beach, CA; Porsche 911 GT3 Cup (7, GTC), 2.
30. (30) Luis Diaz, Mexico City; Scott Tucker, Leawood, KS; Lola Honda (8, LMP2), 0.

Another great race for the books and history that is the Toyota Grand Prix Of Long Beach event. Two open-wheel races (IZOD IndyCar and Firestone Indy Lights) and two full-bodied multiple class races (Tequila Patron American Le Mans Series and Pirelli World Challenge Championships) make for a very memorable modern era rite of spring here in Long Beach during its 37th year of hosting this motor culture event icon.

... notes from The EDJE

Smith, Jeannette, Hand, and Bleekemolen Top ALMS Qualifying At Long Beach

P1 - Chris Dyson, Pleasant Valley, NY (US); Guy Smith, Bracken, Yorkshire (GB); Lola B09 86/Mazda (LMP1), 1:14.001, 179.998 [ctrl-click image for press conference slideshow]. Image Credit: Edmund Jenks (2011)

Smith, Jeannette, Hand, and Bleekemolen Top ALMS Qualifying At Long Beach

It was a classic and perfect day to have qualifications on the track laid out on the streets of the Shoreline Village area adjacent to downtown Long Beach. The sun was out with a very light afternoon breeze with the temperature approaching the low eighties when each of the classes in the American Le Mans Series presented by Tequila Patrón (LMP1, LMPC, GT, and GTC) took to the track at the end of a day of preparation.

One of the most dramatic duels just happened to be for top honors and P1 on the grid to start the race. Chris Dyson, owner and driver of the Dyson Racing Mazda-powered Lola coupe sponsored by G-Oil stated it best when he said, "You know, you need two cars to make a car race and let me tell ya' ... that it was touch and go."

In the pits, Chris communicates with Guy Smith as he concentrates at getting the most out of his Mazda but he could not tell him that the lead changed between the Mazda that the Muscle Milk 12 cylinder Aston Martin ... yes, the other car in the LMP1 class ... eight times during the fifteen minute qualification session.

AUDIO Of Post ALMS Qualification Press Interview HERE
(Length - 28 min. 24 sec. - GTC begin to 2:20/GT 2:20 - 6:03/LMPC 6:03 - 15:09/LMP1 15:09 - 28:24)

Other highlights included the following edited and excerpted from email issued by the American Le Mans Series presented by Tequila Patrón -

LMPC - Gunnar Jeannette took pole position in LMP Challenge for CORE autosport, the first for the rookie ALMS team. His lap of 1:17.736 (91.139 mph) in the ORECA FLM09 that he will share with Ricardo Gonzalez was only 0.388 seconds quicker than Kyle Marcelli in Intersport Racing’s entry. He will team with Tomy Drissi.

“We had both our cars on the podium at Sebring and now our first pole,” Jeannette said. “So obviously we’ll be looking for our first win Saturday. It will be crazy, that’s for sure. Because of the regulations, I’m actually losing distance to the GT cars on the straight. It will be difficult and our class is extremely competitive. I’ll do my best to stay clean and let things sort themselves out.”
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GT - Joey Hand’s remarkable season continued with his second career ALMS pole position and first at Long Beach. The Californian set a lap of 1:19.090 (89.579 mph) in the BMW M3 GT that he will pilot with Dirk Mueller for BMW Team RLL. Following up on a victory at the ALMS opener in Sebring and overall at the Daytona 24 Hours, Hand won a hard-fought session that saw the top four cars within 0.373 seconds.

“It’s been a good year and all about momentum,” Hand said. “This is one my favorite venues and I’ve wanted to win here for a long time. On a street course like this, the first guy fast is the guy to beat. So I wanted to go out from the beginning and be that guy. Our car was so good on the balance that I was honestly surprised.”
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GTC - Jeroen Bleekemolen got his Long Beach pole position after a year of waiting with a lap of 1:23.179 (85.175 mph) for Black Swan Racing. The Dutch pilot broke Andy Lally’s qualifying record from last year by nearly a full second in the Porsche 911 GT3 Cup entry he will share with team owner Tim Pappas. BSR made its GTC debut at Long Beach last year, went on to win four times and claim the class championship.

Bleekemolen was the fastest qualifier last year at Long Beach before the car was excluded in post-session inspections due to an improper fuel mixture.

“We’ve come a long way since last year,” said the former LMP2 winner at Le Mans and Porsche Supercup champion. “We didn’t get the result we wanted here but our guys learned and took so many poles and wins after that. And they started with a win at Sebring this season. But we know it will be tough all year, just by looking at the times."
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Tequila Patrón American Le Mans Series at Long Beach
Long Beach street circuit, Long Beach, Calif.
Friday’s qualifying
1. Chris Dyson, Pleasant Valley, NY (US); Guy Smith, Bracken, Yorkshire (GB); Lola B09 86/Mazda (LMP1), 1:14.001, 179.998
2. Lucas Luhr, Monte Carlo (DE); Klaus Graf, Dornham (DE); AMR/ Lola Coupe B08 62 (LMP1), 1:14.453, 178.905
3. Gunnar Jeannette, Salt Lake City, UT (US); Ricardo Gonzalez, Monterrey (MX); Oreca FLM09 (LMPC), 1:17.736, 171.349
4. Kyle Marcelli, Barrie, ON (CA); Tomy Drissi, Los Angeles, CA (US); Oreca FLM09 (LMPC), 1:18.124, 170.498
5. Alex Figge, Denver, CO (US); Miles Maroney, Topanga, CA (US); Oreca FLM09 (LMPC), 1:18.286, 170.145
6. Eric Lux, Jacksonville, FL (US); Elton Julian, Santa Monica, CA (Spa); Oreca FLM09 (LMPC), 1:18.690, 169.272
7. Dirk Mueller, Monte Carlo (DE); Joey Hand, Sacramento, CA (US); BMW M3 GT (GT), 1:19.090, 168.416
8. Oliver Gavin, Yardley Hastings (GB); Jan Magnussen, Roskilde (DK); Chevrolet Corvette C6 ZR1 (GT), 1:19.137, 168.316
9. Bill Auberlen, Redondo Beach, CA (US); Dirk Werner, Kissenbrück (DE); BMW M3 GT (GT), 1:19.447, 167.659
10. Joerg Bergmeister, Langenfield (DE); Patrick Long, Bellaire, FL (US); Porsche 911 GT3 RSR (GT), 1:19.463, 167.625
11. Bryan Sellers, Braselton, GA (US); Wolf Henzler, Nuertingen (DE); Porsche 911 GT3 RSR (GT), 1:20.065, 166.365
12. Scott Sharp, Jupiter, FL (US); Johannes van Overbeek, San Francisco, CA (US); Ferrari F458 Italia (GT), 1:20.167, 166.153
13. Ed Brown, Las Vegas, NV (US); Guy Cosmo, West Palm Beach, FL (US); Ferrari F458 Italia (GT), 1:20.176, 166.135
14. Bryce Miller, Summit, NJ (US); Sascha Maassen, Lontzen (DE); Porsche 911 GT3 RSR (GT), 1:20.646, 165.166
15. Olivier Beretta, Monte Carlo (MC); Tommy Milner, Leesburg, VA (US); Chevrolet Corvette C6 ZR1 (GT), 1:20.724, 165.007
16. Bruno Junqueira, Brazil (BRA); Cristiano da Matta, Belo, Horizonte (BRA); Jaguar XKR (GT), 1:20.924, 164.599
17. Jon Bennett, Fort Mill, SC (US); Frankie Montecalvo, Highlands, NJ (US); Oreca FLM09 (LMPC), 1:21.387, 163.663
18. PJ Jones, Torrance, CA (US); Paul Gentilozzi, Grand Ledge, MI (USA); Jaguar XKR (GT), 1:22.244, 161.957
19. Tim Pappas, Boston, MA (US); Jeroen Bleekemolen, Monte Carlo, (Net); Porsche 911 GT3 Cup (GTC), 1:23.179, 160.137
20. Bill Sweedler, Westport, CT (US); Leh Keen, Dublin, GA (USA); Porsche 911 GT3 Cup (GTC), 1:23.853, 158.849
21. Nicky Pastorelli, Rijswijk (NL); Dominik Schwager, Eisenhofen (DEU); Lamborghini Gallardo LP560-4 (GT), 1:23.906, 158.749
22. Spencer Pumpelly, Mason Neck, VA (USA); Duncan Ende, Los Angeles, CA (USA); Porsche 911 GT3 Cup (GTC), 1:24.134, 158.319
23. John Potter, Salt Lake City, UT (USA); Craig Stanton, Long Beach, CA (US); Porsche 911 GT3 Cup (GTC), 1:24.362, 157.891
24. Bret Curtis, Valencia, CA (US); James Sofronas, Newport Beach, CA (USA); Porsche 911 GT3 Cup (GTC), 1:24.651, 157.352
25. Dion von Moltke, Coral Gables, FL (USA); Brendan Gaughan, Las Vegas, NV (US); Porsche 911 GT3 Cup (GTC), 1:24.878, 156.931
26. Darren Law, Phoenix, AZ (US); Seth Neiman, San Francisco, CA (US); Porsche 911 GT3 RSR (GT), 1:25.543, 155.711
27. Nick Ham, Evergreen, CO (US); Scott Blackett, Avon, CO (US); Porsche 911 GT3 Cup (GTC), 1:25.743, 155.348
28. Jaime Melo, Milan (BR); Toni Vilander, Kankaanpaa (FIN); Ferrari F458 Italia (GT), 1:48.071, 123.252
29. Anthony Nicolosi, Palm Beach, FL (US); Jarrett Boon, Phoenix, AZ (US); Oreca FLM09 (LMPC), No Time
30. Scott Tucker, Leawood, KS (US); Christophe Bouchut, Paris (Fra); Lola Honda (LMP2), No Time
31. Luis Diaz, Mexico City (MX); Scott Tucker, Leawood, KS (US); Lola Honda (LMP2), No Time.

This pole by the Mazda powered Dyson Racing Lola provided a much-needed lift for Mazda, which remains in shock following last month’s horrific earthquake and tsunami in Japan.

As said Chris Dyson at the end of the Press Conference - "The people in the home country, the Mazda folks, they have come through an enormous ... enormous tragedy, and with enormous implications for their, for that country and we are honored to be able to deliver and at least enable them to have some light in what has been a very dark existence for a number of weeks. We hope that anything we do here will make them pleased and honored ... that we are part of it - we are definitely, have them in our minds and our hearts, throughout - since the whole thing happened."

The Long Beach round will go live on ESPN3.com at 4:15 p.m. PT. Fans outside the U.S. can access live broadcasts through americanlemans.com, which also offers live timing and scoring throughout the weekend. The race will air on ESPN2 on Sunday, April 17, at 5 p.m. (ET). Visit the American Le Mans Series' schedule page for information on tickets and area accommodations.

You can follow the Series on Twitter (almsnotes), on our Facebook page and the official YouTube channel.

... notes from The EDJE

Profiling for profits ... it's a motor-culture good thing

Walmart - Link & Image Credit: Cool Aggregator

Profiling for profits ... it's a motor culture good thing

A just released study of consumer brands and automotive brands sold in the United States provides in-depth information on the relationships existing between new vehicle buyers and twenty-seven consumer brands. This information gives insight not only into who is buying the consumer brands, but what is important to them, what other brands are cross-shopped and how it all plays into their automotive brand preferences.

Auto manufacturers and suppliers use the AutoPacific Consumer Brand Study to better understand the target audience for the buyers of their vehicles. Consumer brands use the study to identify target markets and the mindset of the buyers attracted to their brand. In addition to US Automotive brands, the following 27 brands are analyzed: Target, Coca Cola, Old Navy, Levi’s, Walmart, Apple, Gap, Polo, Home Depot, HP (Hewlett-Packard), Louis Vuitton, IKEA, Lowe’s, TJ Maxx, Hugo Boss, Method, Trader Joe’s, Gucci, Costco, Axe, Whole Foods, Starbucks, LG (not cell phone), McDonalds, H&M, REI, and Sony.

The 2010 Porsche Panamera - Challenging the Mercedes-Benz CLS550 Coupe for its Division Heavyweight Title is the Porsche Panamera S, the Panamera’s base model. Weighing in at $127,000, the rookie contender Panamera S is knocked out in the first round by the Mercedes-Benz CLS550’s cool $69,825 price tag. Rallying for round two, the Panamera S offers a sizable counter attack with a 4.8-L naturally aspirated V8 engine, 400-hp, and an acceleration rate of 0-60 mph in about 4.5 seconds. The CLS550 matches the Panamera S’s efforts with a 5.5-liter V8 engine and 7-sp automatic transmission, but is ultimately out-performed with its paltry 382-hp. Caption & Image Credit: RideLust

This study highlights that one won’t likely find many Porsches parked in front of Walmart, for example. Only one in 17 Walmart Shoppers will even consider a Porsche. On the other hand one in six REI shoppers will consider a Porsche. A Generation Y new vehicle buyer is much more likely to also purchase an Apple product – computer, iPod, and iPhone than older new vehicle buyers. Shoppers at H&M – a trendy “cheap-chic” clothier – are much more into their vehicle’s image than their vehicle’s power and acceleration. Trader Joe’s customers are more likely to drive an Audi, BMW or Volvo.

“Our research indicates that American car buyers have dramatically different buying profiles for consumer brands. Selection of a consumer brand and selection of a vehicle brand and type are heavily tied together. The parking lot at Whole Foods is a lot different from the one at Walmart,” notes George Peterson, President of AutoPacific to LA Motor Culture Examiner.

“Target, Walmart, Home Depot and Lowe’s are cornerstone American brands that most people visit at least occasionally. The buyer profiles for these brands parallel new vehicle buyers nationally. It’s when you get to brands with more niche appeal like Apple, Starbucks, Whole Foods and Trader Joe’s, not to mention REI and H&M, where things get really different. Each consumer brand has a very distinctive footprint in types of consumers, factors important to them, vehicles owned and the ones they’ll consider next time.”

AutoPacific’s Consumer Brand Study is based on the results of AutoPacific’s annual survey of over 32,000 new car and light truck buyers in the United States. The study closely looks at recent buyers of new cars and light trucks and how they relate to twenty-seven consumer brands from Walmart to Louis Vuitton.
(ht: Dan Hall, AutoPacific)

... notes from The EDJE

MPG Luncheon - Mazda USA - Hydrogen powered H2 RX-8

Mazda Hydrogen powered H2 RX-8 pictured here in the front of the Proud Bird Restaurant with some high-flyers of an era gone by, the Supermarine Spitfire, a British single-seat World War II fighter aircraft, and further back, a Douglas SBD Dauntless which was a naval dive bomber made by Douglas also during WW II. Image Credit: Edmund Jenks (2009)

MPG Luncheon - Mazda USA - Hydrogen powered H2 RX-8

Robert T. Davis, Senior Vice President, Product Development and Quality for Mazda North American Operations (MNAO) presented a detailed technical summary of Mazda’s plan to improve the average fuel economy of Mazda vehicles sold globally by 30 percent by 2015, under the company’s long-term vision for technology development, “Sustainable Zoom-Zoom”.

Previewed was the Mazda Hydrogen powered H2 RX-8.

One of the more useful understandings to come out of the presentation was the answer to the question ... Why Rotary? As it turns out, the heat build-up in the combustion chamber of a standard internal combustion engine (due to the very nature of the "stationary" defined space of each cylinder) is not an issue with the movement of the combustible and compressed air and fuel mixture action of the Rotary engine functionality.

After the presentation, one of the members, Merkel Weiss - Accident Re-constructionist with Stephen Blewett & Assocs. expressed extreme disappointment in the stated advancements and efficiencies put forth by Mazda. He said that 1) There was really nothing new, and 2) He believed that Mazda was just scrubbing down old platforms to make them more efficient and could have pursued this effort years ago, in that, they were stating from a reputation of being one of the least efficient (in terms of gas mileage and pollution) of auto manufacturers.

In aggregate, the fact that Mazda has set a course to embrace what they term as "Sustainable Zoom-Zoom" upon which a long-term course was charted, Mazda and its design, engineering, and marketing departments would create automobile technology that would excite, look inviting to drive, fun to drive enough to want to drive them again, and all of this with the overlay of being improved in terms of a sustainable future for cars, people, and the Earth.

As Mazda's Robert Davis put it in the presentation (to paraphrase), "We are not just bringing our philosophy of a green strategy of automobile manufacturing and function to just one nameplate or platform, we are growing a brand identification."

Mazda's Robert T. Davis, Senior Vice President, Product Development and Quality for Mazda North American Operations (MNAO) standing photo right, engaged in a conversation with E. Reeves Callaway, Founder, Callaway Cars West (center) and an unknown MPG Luncheon attendee photo left. Image Credit: Edmund Jenks (2009)

At the luncheon, I met E. Reeves Callaway, the founder of those Callaway Corvettes that run in the 24 hours of Le Mans and have street versions for sale. Reeves got in a conversation with the chief engineer for Mazda's Hydrogen powered H2 RX-8, Tod Kaneko, about putting the rotary engine into a Callaway for a run at Le Mans. Reeves said he had contractual problems with placing a different engine in the modified Corvette platform, so Tod, the engineer, said ... "Why not a whole Mazda, why not a whole Callaway Mazda?" Reeves then said, "Wow, that is a thought ... and we are not even drinking." I chimed in with, "Well, we can give it the working name of the 'CM - Le Mans' ... and if we were drinking I think you all would be doing mark-ups for the Callaway Mazda on cocktail napkins right about now."

... notes from The EDJE

Tokyo 2009: The Greening Of Zoom-Zoom With MAZDA Sky Engines, Transmission

The Kiyora (which translates to clean and pure) might just be the showstopper when it is revealed to the press on October 21. Mazda has just released new photos and details of the Kiyora to a crowd of mixed reactions. The Japanese Anime styling seems to provoke love-hate emotions from the Mazda community. Is it a hatchback? Why is it smiling at me? It looks very leafy. These are just a few of the comments that the Kiyora photos have gained so far. Caption & Image Credit: All Small Cars

Tokyo 2009: The Greening Of Zoom-Zoom With MAZDA Sky Engines, Transmission

Way back in March 2007, Mazda set forth a program known as "Sustainable Zoom-Zoom upon which a long-term course was charted. Mazda and its design, engineering, and marketing departments would create automobile technology that would excite, look inviting to drive, fun to drive enough to want to drive them again, and all of this with the overlay of being improved in terms of a sustainable future for cars, people, and the Earth.

The SKY-G is the Mazda company's take on a thrifty gasoline engine. Although the company hasn't yet released any specifications on the motor other than displacement (1.3 litre), it does claim the all-new direct-injection engine delivers a 15 percent increase in fuel economy and torque over the company's present 2.0-liter I-4. If installed in a Mazda3, the engine could purportedly return fuel economy similar to a Mazda2. Caption & Image Credit: Automobile Magazine


The Sky-Drive transmission: A six-speed automatic with a revolutionary lockup clutch that will be faster than any automatic gearbox to date. Caption & Image Credit: All Small Cars

At the 41st Tokyo Motor Show which starts today, Saturday, October 24, 2009, Mazda will debut its Mazda SKY concept, and Mazda SKYTECH to the masses that will walk the floor to see what is new. Mazda SKYTECH is defined as "Innovative technology for driving pleasure and excellent environmental performance", and what will be premiered to the world at the Tokyo show will be two engines and one transmission wraped up in a Kiyora Concept set of wheels.

This excerpted and edited from the Mazda Website -

Concept Car "Mazda Kiyora"

“Mazda Kiyora” is a near-future, compact concept car engineered to simultaneously achieve next-generation environmental performance alongside Mazda's trademark driving fun. It is powered by the next-generation “Mazda SKY-G* 1.3L” direct injection gasoline engine coupled with the next-generation six-speed “Mazda SKY-Drive”* automatic transmission. We also added Mazda's unique idling stop system “i-stop” and a regenerative braking system. Combined with the 100kg weight reduction and improved aerodynamics, these technologies enable the “Mazda Kiyora” to achieve ultra-low fuel consumption of 32km/L under Japan's 10-15 mode fuel consumption.
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The SKY-D diesel engine: Offers a 20 percent jump in fuel efficiency over the current 2.2 liter. This improvement is achieved by a changed combustion chamber shape and further optimized fuel delivery. A two-stage turbocharger and piezo injectors also help to improve fuel economy. According to Mazda, this engine installed in a Mazda6 could return fuel economy figures comparable to a Mazda2. Caption & Image Credit: Automobile Magazine

The 2009 Tokyo Motor Show, which opened to the press on Oct. 21, was once the premier auto show in Asia. The 41st edition of this Tokyo based event has been dramatically reduced in size. Many of the major American and European automakers are skipping it due to world economic woes and issues with wholesale Governmental takeovers and major changes in management philosophy. Japanese automakers are continuing to support the show, however, with important introductions of new models, green manufacturing, and design concepts.

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