Showing posts with label Lexus ES. Show all posts
Showing posts with label Lexus ES. Show all posts

Friday, 18 February 2011

Brain...Jammed Vandals Destroy Seven New Toyota Models at 2011 Chicago Auto Show


Auto shows seem to have become risky business for car manufacturers. After the BMW 750i that was stolen at the Detroit motor show earlier this year, now more disturbing news comes from the Chicago Auto Show, where the Toyota booth attracted unwanted attention.

According to local newspapers, seven new Toyota models had their interiors vandalized by three young men, aged 20, 21 and 28. We don't know what really caused this deviant behavior, but one report attributes it to the fact that the three vandals were allegedly angry "about American jobs going overseas".

And it seems they wanted the Japanese cars to suffer badly, judging from the tools they used - screwdrivers and razor knives. The three young men were arrested on Wednesday evening before the show's closing time when guards noticed them acting suspiciously around a Toyota Camry. The mess they made inside the seven cars is substantial: dashboards were left smashed and ripped, seat upholstery sliced, windshields scratched, speakers cut open and turn indicators broken.

According to the police, the damage to the cars is estimated at $30,000. Interestingly, they had no preference for a particular model, vandalizing a Camry, a RAV4, a Land Cruiser, a Prius, two Tundras and one Lexus ES350. Funny thing, no accelerator pedal or floor mat were damaged...

Tuesday, 18 January 2011

VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad


In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.

“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”



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