Lexus Announces 2011 IS 350C F Sport Special Edition

Lexus has unwrapped the limited run 2011 IS 350C F Sport Special Edition convertible, which is set to go on sale in the U.S. later this month. Only 175 units will be built, each carrying a $55,120 (not including $875 destination) sticker and some styling and performance upgrades over the standard model.

The limited run hardtop convertible comes in a choice of two new colors (Starfire Pearl or Obsidian), and features bi-Xenon headlights with LED daytime running lights, special exterior badging and 19-inch alloys in a dark graphite finish, wrapped around in 225/35 Michelin Pilot Sport tires. Heated and ventilated black-red leather sport seats with red stitching plus a new wood trim spice up the cabin.

Lexus is also offering a comprehensive standard equipment package, which includes navigation, Bluetooth connectivity, rear back-up camera, voice command, Lexus Enform telematics system with Safety Connect and various XM services.

To improve handling, the Japanese brand's engineers fitted the F Sport model with new Bilstein shock absorbers, shorter springs and a sway bar.

“The F Sport Special Edition builds on the IS 350C and takes the fun of the convertible up another notch,” said Mark Templin, Lexus Division group vice president and general manager. “The racing inspired F Sport accessories on this car were precision engineered specifically for this vehicle, allowing us to provide performance without compromise.”

Lexus Issues Voluntary Recall on 245,000 GS and IS Models in the U.S.

Lexus has issued a voluntary safety recall involving some 245,000 cars in the U.S. because of a potential defect that may cause fuel leakage. The models affected by the recall include the GS300 and GS350 from the 2006-2007MY, the IS 250 from the 2006-2009MY, and the IS 350 from the 2006-2008MY.

The company said that due to insufficient tightening, the connection between the fuel pressure sensor and a certain fuel line could loosen over time, resulting in a possible fuel leak. No accidents related to the problem have been reported to date.

According to statement from Lexus' parent company Toyota, the firm's dealers will inspect the vehicles and if no leakage is found, will tighten the sensor with the proper torque. In case of a confirmed fuel leak, the gasket between the fuel sensor and the delivery pipe will be replaced and the sensor tightened. As expected, all operations will be conducted free of charge.

Lexus Issues Voluntary Recall on 245,000 GS and IS Models in the U.S.

Lexus has issued a voluntary safety recall involving some 245,000 cars in the U.S. because of a potential defect that may cause fuel leakage. The models affected by the recall include the GS300 and GS350 from the 2006-2007MY, the IS 250 from the 2006-2009MY, and the IS 350 from the 2006-2008MY.

The company said that due to insufficient tightening, the connection between the fuel pressure sensor and a certain fuel line could loosen over time, resulting in a possible fuel leak. No accidents related to the problem have been reported to date.

According to statement from Lexus' parent company Toyota, the firm's dealers will inspect the vehicles and if no leakage is found, will tighten the sensor with the proper torque. In case of a confirmed fuel leak, the gasket between the fuel sensor and the delivery pipe will be replaced and the sensor tightened. As expected, all operations will be conducted free of charge.

_______________________________GALLERY_______________________________

Lexus Tries to Lure UK Buyers with Special Edition IS Advance Models

Lexus has announced the availability of a pair of new special edition cars for the UK market called the IS 250 and IS 200d Advance. As is common with most special or limited edition models these days, the new IS cars are distinguished by the added -and not unique- features to the standard equipment.

Based on the regular SE specification, the new IS 250 and 200d Advance models come equipped with a hard disc drive (HDD) satellite navigation system, rear parking camera, heated electrically adjustable front seats, front and rear parking sensors, cruise control, rain-sensing windscreen wipers and an auto-dimming rear view mirror.

These extras would normally cost an arm and leg if they were to be added to the SE separately, but in this case, the new Advance IS 250 costs just an extra £340 compared its SE equivalent (£26,495 on-the-road), with the diesel-powered IS 200d coming in at an additional £130 (£24,995).

Both cars are on sale in the UK now.

_______________________________GALLERY_______________________________

VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.

“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”

_______________________________VIDEOS_______________________________